Effective
Date: 14th December 2020
Thank you for taking our
survey. For decades,
Nielsen has set the global standard for market and consumer insight research.
Our insights are based on representative samples of the population and help our
clients (e.g., manufacturers, retailers, media companies, non-profits and
governments) learn about what consumers watch, listen to, and buy. Your
participation in this survey helps companies understand your behaviours and
preferences, which often helps them provide better consumer products and
services.
By participating in a Nielsen survey, you are contributing
your data to a pool of data from which broad participant statistics are
derived. These statistics are relied
upon by a wide variety of other companies to set pricing, advertising,
merchandising, and other key business decisions. You have legal rights with
respect to your personal data, as described in “Your Choices and Your Legal
Rights,” below.
As the controller of personal data processed in connection
with your participation in the survey, [NetRatings UK Ltd., D/B/A Nielsen
Online, ACNielsen, Nielsen House, John Smith Drive Oxford OX4 2WB United
Kingdom] (“Nielsen”, “we,” or “us”), is committed to protecting your privacy
and handling personal data about you in an open and transparent manner. This Privacy Notice explains what data we
collect from or about you, how we use and protect that data, and your legal
rights. Please note that this Privacy Notice applies only to your participation
in this survey, and not your participation in any other Nielsen panels,
studies, or surveys, or your interaction with or use of any other Nielsen
websites, applications, or online services administered or provided by
Nielsen’s group of companies. Other
Nielsen panels, studies, surveys, websites, applications, and online services
are governed by their own privacy notices, and we encourage you to review those
privacy notices before disclosing any data.
To learn more about Nielsen’s group of companies, one or more
of which may also process personal data about you in connection with your
participation in the survey, please click here.
Participation in the survey is always voluntary. If you have any questions about the survey,
this Privacy Notice, or personal data processed about you, please contact us.
1. Our Privacy Commitment
2. The Data We Collect
3. How We Use Data
4. legal Basis for
Processing Personal Data About You
5. When We Share Your
Data
6. Your Choices and Your
Legal Rights
7. About Children
8.
Data Security
and Transfers of Data
9.
Data Retention
1. OUR PRIVACY COMMITMENT
Nielsen complies with all applicable privacy laws, including
the EU’s General Data Protection Regulation (GDPR) and the UK GDPR. Indeed, it
is crucial for us to keep Nielsen participant data confidential in order to
prevent any interference with participants that could affect their behavior and
the accuracy of our data. We will NOT use data that identifies you to
advertise, promote, or market or sell third party goods or services directly to
you or members of your household.
2. THE DATA WE COLLECT
A. Data you provide to
us.
As part of this survey, you provide us
directly with information by responding to the survey. This includes:
● demographic data
such as age, gender, marital status, occupation and income range;
● your behaviors and preferences to help us better understand consumer behavior, use, and
trends. “Behavior data” is when, why or how you do things such as how
frequently you shop for groceries, use your computer, TV or the Internet.
“Preference data” means the choices you make such as which breakfast cereals
you buy, which stations to listen to or watch, or websites you visit; and
● responses to survey questions, and any other information, content, or
material you choose to submit, upload or transmit to Nielsen in connection with
the survey.
B. Data we get from other
sources:
We receive additional information about you from other
sources, generally relating to your demographic characteristics, and your
exposure to certain content or advertising. These outside sources include, for
example:
● Your participation in the non-Nielsen
panel, including demographic data and unique identifiers such as the panel ID
the third party issued you.
● If you have previously agreed to the
use of Nielsen’s Advertising Effectiveness Cookie, when you visit certain
online advertisements we (or another member of the Nielsen group) are able to
read the information stored in the cookie (cookie ID, non-Nielsen panel ID),
record the time that you viewed the advertisement, and collect additional
information about your device and browser (e.g., device type and model,
operating system and version, IP address (collected but not stored), and location
(derived from the device’s IP address)). For more information about the
Advertising Effectiveness Cookie, or to opt-out of the Advertising
Effectiveness Cookie, please see Section 6 “Your Choices and Your Legal
Rights”.
We combine the information we obtain from you with
information from these additional sources. We will use it only for the purposes
described in this Privacy Notice.
C. Data we do NOT
collect:
We do not collect data like your driver's license, financial
or bank account numbers, or credit cards.
Additionally, we do not seek sensitive or special categories of personal
data (e.g., data relating to an individual’s racial or ethnic origin, political
opinions or other similar beliefs, health or medical conditions, criminal
background, or trade union membership).
3. HOW
WE USE DATA
We use the data we
collect (in particular data such as non-Nielsen panel ID and the fact you
visited an online advertisement measured by Nielsen or a member of the Nielsen
group) to identify members of the non-Nielsen panel that viewed the online
advertisement. We provide the list of non-Nielsen panel IDs
exposed to the advertisement to the non-Nielsen panel provider who then invites
their panelists to take the survey based on exposure or non-exposure to the
online advertisement. Please note,
Nielsen does not control who is or is not invited to take the survey - that is
the responsibility of the non-Nielsen panel provider of which you are a member.
We use the data we
collect (in particular information you provide in response to the survey, such
as demographic data and information about your behaviors and preferences) to
create a variety of market research insights for our clients. We help companies to better
understand consumer behavior, which in turn helps them to make smart decisions
about their products and services, such as the products they manufacture or
stock in their stores, and which advertising method(s) to use (e.g.,
online/digital advertising, mobile advertising, print advertising, broadcast
advertising, etc.).
We use tools and methods
to make sure that there is no reasonable possibility of identifying you from
the reports that we create for our clients. For example, if you complete a survey, we will combine
the responses we collect from you with the responses of other respondents in
order to produce aggregated reports from which you cannot be uniquely
identified.
We process personal data about you for the foregoing purposes
based on legitimate interests pursuant to Article 6(1) lit. f, GDPR, as further
discussed in Section 4.
In addition to using personal data about you for research
purchases as described above, we will also process personal data about you
to:
●
for quality assurance and research and development purposes,
such as data analysis, audit, developing new products, producing predictive
data models, improving our services, identifying usage trends, and determining
the effectiveness of our communications;
●
to de-identify data about you and use it or allow others to
use it for historical, academic, or longitudinal research. In such cases, we take make sure there is no
reasonable possibility of identifying you from the data used;
●
operate and manage our IT and security systems, including to
monitor such systems and identify and respond to security events;
●
facilitate the day-to-day operations and financial
management of the Nielsen group of companies and any corporate transactions
(e.g., a reorganization, merger, sale, joint venture, assignment transfer,
etc.);
●
protect the rights, safety, property, or operations of one or more
members of the Nielsen group, you, or others;
●
comply with applicable laws and regulations and establish,
exercise, and/or defend the legal rights of one or more members of the Nielsen
group; and
●
respond to requests and communications from law enforcement
authorities or other government officials.
We process personal data about you for the purposes based on
legitimate interests pursuant to Article 6(1) lit. f, GDPR, and where necessary
to comply with a legal obligation to which we are subject pursuant to Article
6(1) lit. (c), GDPR, as further discussed in Section 4 below.
4. LEGAL BASIS FOR PROCESSING PERSONAL DATA
ABOUT YOU
Applicable law in your country of residence may require us to
set out in this Privacy Statement the legal basis upon which we rely in order
to process personal data about you. If
you are based in the European Union (“EU”)/European Economic Area (“EEA”) or are
otherwise subject to the General Data Protection Regulation or the UK GDPR, we
will process personal data about you for the purposes outlined in this Privacy
Statement based on one or more of the legal bases listed below.
●
Legitimate Interest.
We process personal data based on our legitimate interest or the
legitimate interest of a third party (e.g.,the Nielsen group of companies),
provided that such interests are not overridden by your interests, fundamental
rights, or freedoms. In particular,
among other things, we process personal data in reliance on a legitimate
interest in:
o
effectively
and lawfully providing the survey, operating our business, and producing
reports for clients;
o
conducting
research and producing analyses;
o
communicating
relevant information to you;
o
effectively
delivering, developing, and improving our products and services; and
o
running
and operating our business on a day-to-day basis by (i) managing, maintaining,
and operating the IT and security systems of one or more Nielsen entities; (ii)
adequately protecting, defending, and safeguarding the networks of one or more
Nielsen entities; (iii) evaluating business and other corporate transactions:
(iv) complying with laws and regulations to which one or more Nielsen entities
is subject, including, where applicable, laws and regulations of countries
other than your country of residence; and (v) managing risks to which one or
more Nielsen entities is exposed.
●
Compliance with Legal Obligations.
We process personal data about you if necessary for us to comply with a
legal obligation arising under applicable law to which we are subject.
5. WHEN WE SHARE YOUR DATA
We may share data about you with:
●
Other
Nielsen affiliates or subsidiaries within the Nielsen group of companies;
●
Our
service providers, such as companies that provide website or application
hosting; data analysis or processing; IT services; email; auditing services;
data matching services; and recruitment, reward, incentive, sweepstakes, or
market research product development purposes. These companies are contractually
required to keep this information confidential and secure and are prohibited
from using this data for any purpose other than carrying out the services that
they are performing for us.
●
As
otherwise outlined in this Statement.
For example, we provide a list of non-Nielsen panel IDs exposed to
advertisements to the non-Nielsen panel provider to distribute the survey.
●
Other
market research companies and our clients, in accordance with market research
industry ethical guidelines as well as organizations and institutions engaged
in historical, academic, or longitudinal research. This may include audits by our clients or
other third parties.
●
A
third party in the event of any reorganization, merger, sale, joint venture,
assignment, transfer or other disposition of all or any portion of our
business, assets or stock (including in connection with any bankruptcy or similar
proceedings).
●
As
we believe to be necessary or appropriate: (a) under applicable law; (b) as
required by law, including legal process from public and government authorities
(including those outside your country of residence); (c) to enforce our terms
and conditions; (d) to protect our operations or those of any of our
affiliates; (e) to protect the rights, privacy, safety or property of any
person; or (f) to allow us to pursue available remedies or limit the damages
that we may sustain.
6. YOUR CHOICES & YOUR LEGAL RIGHTS
Participation in our survey is always voluntary. You
also have rights regarding personal data about you we collect or otherwise
obtain. Your privacy rights include:
●
The
right to obtain confirmation as to whether or not personal data concerning you
are being processed, and, where that is the case, access a copy of the data we
hold about you;
●
Request
that we update personal data we hold about you or correct such information
where it is inaccurate;
●
The
right to request that certain data about you be erased (note that this right is
not absolute, but applies in certain cases);
●
The
right to object to our processing of personal data about you where we process
personal data about you (a) based on legitimate interests, (b) for direct
marketing, or (c) for statistical/research purposes;
●
The
right to propose other restrictions on the processing of data about you if
there is a disagreement about its accuracy or we are not lawfully allowed to
process it; and
●
The
right of data portability for data you have provided (to the extent
applicable).
In addition, where you have provided your consent to the use
of cookies or to the processing of personal data you also have the right to
withdraw your consent at any time.
Withdrawal of consent will not affect the lawfulness of the use of
cookies or processing of personal data based on consent before its
withdrawal.
If you are interested in exercising one or more
of the rights described above, please contact us. To opt-out of Nielsen’s Advertising
Effectiveness Cookie, you may click here.
For more information about Nielsen’s Advertising Effectiveness Cookie,
and the opt-out process (and limitations), please click here and select “Choices”.
If you believe Nielsen has not complied with privacy laws or
the terms of this Notice, you may lodge a complaint with Nielsen’s Data
Protection Officer using the contact information found at the top of this
Notice, or with the appropriate Data Protection Authority in your country of
residence or where the activity that is the subject of the complaint occurred
(current contact information available here).
7. ABOUT CHILDREN
For our research studies, we never knowingly collect data
directly from minor children (under age 16) without first obtaining consent
from a parent or guardian. If our research seeks to study children and we have
obtained consent from a parent or guardian, minor children may participate in
some survey opportunities.
All of the provisions of this notice apply to data about
children of any age (up to 16), if data collection about them has been
authorised by a parent or guardian.
8. DATA SECURITY AND TRANSFERS OF DATA
Nielsen maintains a global data security organisation that
uses reasonable organisational, technical and administrative measures to
protect your data while under our control.
We may store and process your data in your home country and/or we may
transfer and export these data outside of the European Economic Area to any
country where we have facilities or in which we engage service providers and
processors, including the United States and India. The data protection laws of
other countries may differ from those in your home country. When we transfer
data outside the European Union, we ensure that we do so in compliance with the
EU's rules for data.
9. DATA RETENTION
We will retain your data for as long as needed for the purposes described in this Notice and in accordance with applicable law. When you are no longer an active respondent, we will continue to use data about your demographic characteristics, as well as behavior and preference data for historical and statistical research, but we keep this data separate from data that could be used to identify you, and strictly limit access to your identifying data, even within Nielsen. All data will be permanently de-identified when we no longer need to identify you for disaster recovery, audit, legal, fraud prevention or related purposes.
This Notice replaces any other statement, whether written or
oral, made to you about our practices with respect to Nielsen’s collection and
use of personal data about you.
THANK YOU
– WE APPRECIATE AND VALUE YOUR PARTICIPATION!
Nielsen Holdings
plc (NYSE: NLSN) is a global measurement and data analytics company that
provides the most complete and trusted view available of consumers and markets
worldwide. The company’s approach marries proprietary Nielsen data with other
data sources to help clients around the world understand what’s happening now,
what’s happening next, and how to best act on this knowledge. For more information, please visit www.nielsen.com.